Opening Sentences That Close the Sale
Saturday, November 4th, 2006by Karon Thackston (C) 2006 http://www.copywritingcourse.com
Its one of the best pieces of copywriting advice I’ve ever been given. ‘As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy.’ Why? Because - after the headline - the first sentence in any paragraph is what gets read most […]