By: Katerina Mitrou
For any business, big or small, a high-quality website is the key to success. But what if you are strapped for time (or money) and need to build a website that will attract customers to your site, keep them there, and have them coming back for more? You might think your only option […]
By: Kent Pinkerton
Graphics are needed to enliven a given space. But to create impact they must be designed and used sensibly. Graphic design is not just about creating good looking stuff, but creating impact and communicating sense. Not such an easy job. Graphic designers are fully equipped and qualified people to perform this task. They […]
By: sundial
Graphic design is an art and for professional results you should be utilising the skills of someone that can demonstrate relevant experience in the field of design, advertising, typography, print and the use of colour. Desktop publishing is not graphic design.
It is important that your advertising materials should be well designed to create the […]
By: Allyn Cutts
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting?
There are basically 2 kinds of buyers.
1. The Impulsive Buyer
This is the […]
By: Peter Finers
The art of the copywriting is one of the most intricate arts in the world. As in every profession there are some indispensable rules that every copywriter should stick to in order to impress his reader and produce appealing content What are these well-known yet so often forgotten rules that every copywriter should […]
By: Peter Finers
In the world of highly developed and advanced technologies promotion, PR and advertising are to seek new methods that have to be side by side with progress to keep interest. With foundation of internet, advertising strategies underwent a real revolution, trying to capture all the opportunities to develop. Nowadays 40% of advertising materials […]
By: George Dodge
Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.
Who? Tell the reader who your product will help. This should be your target market.
What? Tell your reader […]
By: Peter Finers
Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psychology show that words may affect our vision, they may either change our depressed mood or […]
By: Peter Finers
Copywriting is a special technique that allows you to promote the companies, individuals or some special events. Copywriting is one of the most significant elements of the advertising company. It should be considered the tool that helps your company to promote itself. Your returning clients already know the quality of the products and […]
By: Bill Knight
Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor’s websites a ‘gander’ every now and then, in case they’re doing something that I should be doing.
I receive many emails from students working towards their marketing or other media […]