by Karon Thackston (C) 2006 http://www.copywritingcourse.com
Its one of the best pieces of copywriting advice I’ve ever been given. ‘As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy.’ Why? Because - after the headline - the first sentence in any paragraph is what gets read most […]
by Matt Bacak
An Internet business website relies on the strength of the copywriting. It is vital to have website copy that effectively markets to your Internet visitor. What marketing copy is your website visitor going to view first? The answer is your headline. Your headline plays a major role in your website visitor’s first impression […]
By Tammy Ames
Niche marketing is more than simply a buzz word for today’s online business owner. When we hear the words “niche marketing” our eyes glaze over and our heads begin to pound. What is it that people keep harping on? Niche marketing, marketing strategies, responsive ad copy and user friendly web site design…what will […]
Submitted by: Carmella Giovanni
If your copywriting isn’t performing the way you think it should or has in the past, following are “3 Quick And Easy Ways To Fix Your Underachieving Copywriting!”
1. Try changing the headline. Why? Because just changing the headline has been known to increase sales by 1300 percent or more! Can changing the […]
Submitted by: Alex Kecskes
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page.
Avoid the wimpy verbs—is […]
Submitted by: Joe Farinaccio
If you’d like to know 5 copywriting secrets for truly knowing your niche customer then you’re in for a treat. The most important element in good sales copy is appealing to your reader — by writing about something that interests them. In other words, you have to give them what they want.
This […]
Submitted by: Randy Gullickson
In order to sell a product effectively, it is imperative that Web sites display strong sales copy that triggers audience desire. Copywriting involves the detailed creation of text,images, banners, etc., in order to relay a message to a potential customer. If two sites generate the same amount of traffic and offer […]
By: Allyn Cutts
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting?
There are basically 2 kinds of buyers.
1. The Impulsive Buyer
This is the […]
By: Peter Finers
The art of the copywriting is one of the most intricate arts in the world. As in every profession there are some indispensable rules that every copywriter should stick to in order to impress his reader and produce appealing content What are these well-known yet so often forgotten rules that every copywriter should […]
By: Peter Finers
In the world of highly developed and advanced technologies promotion, PR and advertising are to seek new methods that have to be side by side with progress to keep interest. With foundation of internet, advertising strategies underwent a real revolution, trying to capture all the opportunities to develop. Nowadays 40% of advertising materials […]