By Mohammed Bhimji
By now you have probably heard all about niche marketing and how niches are the “next big thing” - but in fact, niches are nothing new. Take a look around you at the bricks and mortar world of business. You see niches everywhere. From high-end, boutique style grocery stories that carry only organic […]
By Ken Mathie
Niche marketing. You hear this term thrown around like a sack of potatoes day in and day out. People use it, many times to impress others with their knowledge of Internet marketing, but sometimes to actually convey some real meaning and content to another. Hopefully, what you’re about to read will fall in […]
By Peter Lim
Whenever we talk about niche marketing, one of the most important aspects is to consider whether the niche you are going to be involved in is a “sunrise” industry or a “sunset” industry.
Do not jump for joy whenever you identify a niche that has very little supply ( ie few web pages from […]
By Tammy Ames
Niche marketing in a nutshell is setting ourselves up to be the Big Fish in a Little Pond. As business owners, we need to take the time to plan how we will assume the role of expert and problem solver for our niche market.
“By failing to prepare, you are preparing to fail” ~ […]
By Molly Gordon
My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. To help you discern your own market niche, try using “where” and “who” questions like the following:
“WHERE” QUESTIONS
Where do you consistently find kindred […]
By Matt Bacak
If you don’t find a niche market for the product or service you offer, you will have a difficult time being successful. Most newcomers who wish to do business on the Internet often market to everyone they can find with the expectation that everyone will do business with them. This is the same […]
By Case Stevens
Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money. All you have to do is find or buy the highest paying Adsense ads and add them to your pages filled with automatically generated content.
That’s NOT niche marketing, that’s Adsense marketing. It’s a numbers game […]
By Tammy Ames
Niche marketing is the key to online success. Hands down, getting your name and products in front of those looking for solutions to their wants and needs is a key to your success. What is the fastest way to get your name and products directly in front of your target audience? Article writing.
Simply […]
By Tammy Ames
Do you have your own USP? To stand out from the crowd, your business needs a unique selling point. Unless you have invented your own product, you will have competition. Depending on what your business offers for products or services, you must present the aspect of your business that makes what you bring […]
By Sanjay Johari
It is well known in internet marketing circles that by concentrating on a niche segment of the market you can get better results for your marketing efforts. This is particularly true of small business owners. Not only there may be less competition, you are able to reach your prospective customers more easily.
But is […]